March 23, 2015
Last February, on Valentine's Day, I received an Armani/Fiori inspired flower bouquet. I'm obsessed with Armani flower range and I just found out about their chocolate shop Armani/Dolci. I never knew that they have a shop at Marina Bay Sands Singapore (click here). Anyway they have launched the new Spring Blossom 2015 Collection. The collection comprises a soft Colomba, a traditional Italian Easter cake made with almonds, candied fruit and sugar sprinkles.
Armani/Dolci has created also little chocolate Easter eggs in a variety of flavours, available in an elegant tin or in a clear box, which comes in a large or small size.
The Spring Blossom Collection is specially packaged in boxes covered with deep blue silky paper, hand-decorated with white cloth orchids, and sealed with a refined blue satin ribbon.
The Spring Blossom Collection will be available in all Armani/Dolci stores and at www.armanidolci.com from the middle of March 2015. The cake and the small chocolate eggs can be shipped anywhere in Italy and Europe.
Photo courtesy of Armani/Dolci.
March 22, 2015
Last year, 2014, and late 2013 was probably the biggest Instagram 'boom' in Indonesia. As I currently live in Indonesia and at the same time, being a blogger whose blog is still based in Singapore, I have experienced the different approach and goals of businesses who wanted to work with me.
Disclaimer: This article does not mean to offend any particular business/person.
I have been blogging for about 5 years now, and I have been offered by hundreds of brands from small ones to big international brands. Of course at first I was always tempted to take the 'job' because of the money, especially I started when I was very young and saving up for.. you know. Expensive footwear. However, my blogger friends, especially the 'full time bloggers', matured ones, advise me to choose brands very carefully. Only to choose whatever I want to represent and be associate with, for the long term effect. And I applied the theory for the rest of the time.
It was the year 2012 when I came back to Indonesia, bought an Android, and created an Instagram profile. I was always a twitter girl, who only uses a Blackberry back then (that doesn't have Instagram). Surprisingly, I have quite a huge following on Instagram (over 50,000 and counting) compared to twitter (only about 4000+), and then I started to feel like the rest of the population moved away from twitter to Instagram.
When I had about 5000 followers 2,5 years ago, local brands wanted to send me products for free. I received way too many phone accessories and cases, umm..which were my weakness. So I managed to group a few together and posted them on my Instagram for free. I thought, it was just Instagram post, snap a photo and add a one sentence caption kind of thing, not like I had to create a 3 paragraph article on my blog. Why not?
Then there were offers from online shops that sells parody tees, food, hair products, bag charms, things I don't even like or use and that aren't my style at all, and the list were endless. Then I started to wonder, what are these people doing here? I probably have worked with about 3-4 Instagram based businesses for free, and the rest for a fee. A lot of them don't want to pay at all, so I turned down almost 80% of the offer, because I don't like their products anyway. I did help a lot of my friends who start their businesses on Instagram because I had to. So most of the time when you see me tagging a brand that you're not already familiar with, I was doing it for a friend.
That moment, I began to notice that a lot people actually only use Instagram to sell products here in Indonesia. They actually rely on Instagram only to display their products and answer to customers. Because there are so many accounts, selling the same products, I guess the sellers don't have any other choice than to 'endorse' their products to as many people as possible (I will explain the perceived term 'endorse' later).
What once for celebrities, is also for online personalities, bloggers. Then it was no longer only to bloggers, but to just merely anyone with 3000+ followers. In my social circle, for example, almost everyone seems to be some sort of influencers, they get endorsement deals (no they are not bloggers, but they are pretty girls and they take good pictures) - a lot of them on daily basis. It is not a rare sight that their Instagram is made of only for endorsement posts.
I always knew that our followers know when it's a sponsored post, so the posts will get lower likes. The idea is to make the post as real as possible, and strategically place it as something that is part of our life. But nowadays, everyone gets too comfortable with receiving product endorsements that this theory doesn't fit anymore in the society. It is all about receiving free goods and maybe getting paid a little. It's no longer about creating hype, discussing a strategy with the brands, but simply posting photos and tagging the seller, not filtering products they want to receive. It's about the business of 'endorse' - what they call it, perhaps for an extra income.
Then it was the complete misconception about the word 'endorse'. In Indonesia, online shops email me and ask 'can I endorse you'? At first I was a little confused, do they really know what it means? In the supposedly correct theory, it's the celebrity/public figure who endorse brands/products, which was the other way around. But then I started to feel that these online sellers don't really know what they're doing, they just do what other brands are doing without knowing who their endorsers were.
According to this site: 58% of people in Indonesia feel that celebrity endorsements doesn't affect their desire to shop. It was celebrities they're talking about. But here we are talking about non-celebrities, only people with a couple thousand followers, which I don't even know for sure is real. I wonder, how much effect do these Indonesian online shops actually get from it? Do they even care about the reach, how to measure their social media engagement, their actual sales, product image, or are they only copying what their competitor is doing?
Again, this is just an observation from someone who's not doing anything at 11pm on a Saturday night. I guess a girl can ramble a little.
March 21, 2015
I never knew clutch bags made of hand poured acrylics, rendered in lacquered confetti and metallics, inspired by socialites of the 1950s and 1960s, can be so modern and lust worthy. As a teenage until now, I never ever touch glitter when it comes to my fashion choices, but these are so adorable. They are not tacky at all it's haunting me how much I want to hold a bespoke 'Silvia' clutch on my hands. I mean, I even want to write 'Silvia' on it.
Should I get one of the classics or should I do a bespoke with my name on it?
My top 3 choices would be:
1. Flavia glittered chevron US$1,595
2. Jean striped nude white US$1,195
3. Flavia Saturday in gold glitter US$1,495
Images from various sources.
March 10, 2015
Poise24 was part of Beauphoria's Spring Beauty Soirée event last Saturday in Surabaya. We had our sweet little corner with around 100 pieces of clothing for one day. It was our first ever pop up shop. We collaborated with Elite Party Designer and Oriflora for the gorgeous, spring-themed set up.
It's also my first time to introduce you to my team! From left to right; Milvie, our Marketing and PR associate, Gita our store manager and Joan, our intern from LaSalle School.
Anyway, thanks to everyone who showed up at the pop up shop. In case you missed this event, you can still come to our boutique anytime between 11am to 4pm, Monday to Saturday.
Photographed by CS Philip of Moire Photo.
March 01, 2015
After the success of our opening event in November, we opened our doors for a new collection preview. The theme was Valentine's, which means red, romantic, sexy. The new collection also arrived just in time for Chinese New Year. So we have several pieces with mandarin collar and embroidery.
This is my friend, Cynthia, she owns Oriflora, a floral boutique in the west of Surabaya. Check out their site www.oriflora.com (@oriflora on Instagram). She sponsored all the fresh flower arrangements in my boutique during the 2 day preview.
If you're not in town and you want to visit our store, make an appointment with my store manager, Gita at +6281235678000 (text or whatsapp is preferred). Anyway check out our latest collection online www.poise24.com.
Photos by Evan Aria.
February 16, 2015
Some of you may be aware that my beau is a jeweller, and I thought we could do some sort of collaboration of jewellery. We just launched our debut fine jewellery collection of bracelets, earrings, rings and necklaces in glimmering 18K rose gold and pavé diamonds in contemporary designs. The collection is sold on my webstore Poise24 (www.poise24.com). You can get our stuff online or in store (by appointment only).
The first collection is called The Papillon, which is the butterfly. My favourite piece is the butterfly earring and ring in rose gold. The ring has 3 sizes (S, M, L with different prices because of the difference in diamond carats for each sizes).
We also have an exclusive collection of snakeskin bracelets, available in 3 colours (dark orange, white and green) all in rose gold with sparkling diamonds. View the complete collection here.
Campaign images shot by Deasy S. of VDS photography. Makeup by Malva Soewarno.
Shop the collection here.
January 02, 2015
It's the end of 2014! Did this shoot with Deasy of VDS Photography. I am very thankful of the year 2014 which have been pretty amazing. I just turned 22 last week, I remember I started this blog when I was 17 and it means I've been running it for about 5 years!
We wanted a fun, cheeky theme this year so Deasy edited the photos with funny stickers to create a sexy bunny theme. Anyway, also did a beauty shoot wearing this edgy chain-all-over choker which I don't know where to wear but it's so absolutely cool.
Finally, a photo with Malva who has been a really great friend of mine, a super talented makeup artist who started about two years ago and turned herself into a fully-booked with long waiting list clients this year. You guys should check out her IG account where she puts up her work and travel photos @malvava.
Photographs by VDS Photography, hair and makeup by Malva Soewarno.