poisepolish.: Hermès: Paris Mon Ami

September 22, 2011

Hermès: Paris Mon Ami

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Remember last year's J'aime mon carré? ‘le carré’ is the French name of Hermès signature silk scarf. So here's how it begins. Four girls from the four corners of the world and a treasure chest of silk scarves presented a young and quirky take on the old world tradition of the Hermès ethos. Like Burberry and their social media/viral marketing micro site ‘The Art of Trench', Hermès created their own street style inspired photographs of ‘IT’ girls, a fresh view on a new gen of Hermès devotees, from London, Paris, NY and Tokyo.

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This September, Paris Mon Ami brings us the next adventure with Anna from London, Courtney from New York, Kozue from Tokyo and Ella the Parisian.

Photographed by Craig McDean, discover the whimsical and interactive journey of make believe as they chase patterns, race hobby horses, talk first love and style all with their own unique twist.

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I've always told myself to save up for a huge scarf, so huge it can be worn as a dress like this. Beautiful.

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Paris Mon Ami will run online from September 2011 to February 2012 with regular updates, editorial, videos, imagery and games as the four girls take us through the moods and magic of the silk spun world.

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Kozue's drop-dead gorgeous. As you have probably noticed, she's my favorite girl in the campaign.

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Follow Hermès young and vibrant chronicles as the blog Paris Mon Ami welcomes a host of like-minded friends, and unites around the world with events, ideas and inspiration.

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Watch the girls play with the inimitable Hermès silk square and iconic enamel bangles and be inspired with your own.

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It's such a wonderful inspiration in my opinion. We no longer need to haunt behind print versions of scarf booklets or searching for pictures of colorways of different designs. It's all there with a few clicks. And in case your're wondering, 'Mon ami' means my friend (male) in English.

Images courtesy of Hermès.

7 comments:

  1. This is amazing! The scarves are beautiful and so are the girls

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  2. awesome post! i deffinatley learned a lot :) i love Hermes scarves! especially the third to last picture with the orange, pink, and purple scarf :)

    -haylie
    www.lovefashionloveyou.blogspot.com

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  3. so many huge scarves! i love them all - the print and way they styled them is gorgeous. i like the idea of wearing one giant scarf as a top! thanks for the inspiration. that asian model is so pretty too. glad to see more of us in the fashion industry!

    pandaphilia fashion

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  4. Yeah! I love the fact that luxury brands are starting to be more and more involved in the internet/social media.

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  5. Hermès est la bombe!

    xx,
    http://lalainlaland.blogspot.com/

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  6. Hi !!! This post is great and I love your blog... I follow you! I hope you'll visit my blog and you'll follow me! Kiss!

    Marti♥
    Glamour Marmalade
    Facebook Page
    Bloglovin'

    ReplyDelete

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