Uncle Karl, once again, did an amazing job at branding for himself. Totally unexpected, especially after Macy's. I think his NET-A-PORTER collection is so much better, far from 'auntiesque'. Look at these, the 'oh-so-chic' leather collars.
KARL is the new modern and accessible line from the house of Karl Lagerfeld. In a strategic partnership that sees NET-A-PORTER as the exclusive global retailer for 4 weeks from launch, this is an exciting new direction for the label and one that distills the iconic essence of its figurehead.
To celebrate the launch of KARL at NET-A-PORTER.COM, five pop-up Window Shops were unveiled around the globe in Paris, New York, London, Berlin and Sydney.
Alongside the launch activity at the pop-up window shops, the celebrations continued in Place Saint-Germain-des-Pres, Paris where a mysterious cube that appeared on Friday January 20 was officially opened by Karl Lagerfeld at 4.30pm Paris time January 25.
NET-A-PORTER will be offering over 70 different pieces from the collection including draped jersey dresses, classic pants, sweatshirts, skirts, shirts, dresses, T-shirts, shoes and bags. Channeling Lagerfeld's distinct aesthetic, the color palette is predominantly black and white with a rock 'n' roll edge. Prices for the collection start at £20 for a canvas bag, that is apparently sold out. Anyway, check out the complete collection here.
Images courtesy of NET-A-PORTER.