We are aware that Jimmy Choo has previously worked with contemporary artists and photographers including Nan Goldin, Marilyn Minter, and Richard Phillips in the past. But this upcoming collaboration with Rob Pruitt has another story.
Pruitt has wielded his particular brand of iconoclastic humour and visual exuberance since he emerged on the New York art scene in the late ‘80s. You may want to read this Vogue 2010 article on him. From glittering panda bear paintings to large scale dégradé canvases with a scribble of human expression, to a silvered Andy Warhol monument on public view, Pruitt is known for producing art that is both playful and profound.
The artist created several original designs that were realised in the collection. Pruitt signatures of glitter zebra, pandas and dégradé colour feature in the product design, presented in surprising and often contrasting combinations always with graphic black detailing.
In a playful expression for Jimmy Choo, Pruitt created a unique duo of angel and devil pandas symbolizing the dual personalities of the Jimmy Choo woman: the classic good girl / bad girl double play.
This may help you imagine how the collection would be like. Shoes and bags feature dégradé leather linings patterned with repeating angel and devil pandas. Soles of shoes are finished with a wash of dégradé colours creating an eye catching flash of colour with each step. Small leather goods such as wallets and key chains feature panda charms and patent dégradé with leopard print. And I bet the packaging will be very exclusive and bright pink, with pandas.
The products are part of Choo's 2013 Cruise collection and are set to debut in Jimmy Choo boutiques and online in November 2012.
Image courtesy of Jimmy Choo.