January 24, 2013
3.1 Phillip Lim launches first ad campaign
3.1 Phillip Lim has finally announced the launch of their very first advertising campaign for the Spring 2013 season.
Shot on location in New York by Alessio Bolzini, and styled by Nancy Rohde, the campaign features models Katryn Kruger and Franzi Mueller. Showcasing Phillip's grunge-inspired Spring looks on the streets of New York, the images have a raw urban edge that mimics the post-show street-style frenzy that has taken the world by storm.
The campaign is set to launch in Spring issues of US titles- Another, Love, Interview, The Gentlewomen and Vogue. Additionally, the campaign can be seen online and at various outdoor locations during Fashion Week in New York and Los Angeles.
Shop 3.1 Phillip Lim online here.
Creative Direction - James Lin DJA
Photographer - Alessio Bolzini
Stylist - Nancy Rohde
Models - Katryn Kruger, Franzi Mueller