poisepolish.: Conscious exclusive at H&M lookbook

March 20, 2013

Conscious exclusive at H&M lookbook

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Hollywood glamour comes to H&M this spring with Conscious Exclusive – a partywear collection made from more sustainable materials. The collection features clothing and accessories for both men and women, and is part of H&M’s Conscious work to offer more sustainable fashion. Materials used in the collection include organic cotton, recycled polyester, recycled polyamide and Tencel.

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“I love how this collection has pure glamour and style, and is made from more sustainable materials. For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work,” says Ann-Sofie Johansson, H&M’s Head of Design.

The Conscious Exclusive collection will be available in around 140 stores worldwide as well as online from April 4, 2013.


  1. I love this initiative that
    H&M having with recycling!
    I also saw a new advert of
    H&M collaborating with
    Vanessa Paradis c:


  2. Very nice. lovin' all in this collection.


  3. I'm really loving how this collection looks! Gorgeous dresses!


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