October 30, 2013
Kate Spade Saturday opens in Singapore
Kate Spade Saturday is channeling the carefree spirit of the weekend and bringing it to every day of the week with bright colors, graphic silhouettes, and bold prints. Putting its own spin on casual, Kate Spade Saturday creates product that is equal parts style and function, from versatile travel bags to go-anywhere dresses to smart lifestyle goods.
The new multi-category brand offers apparel (including dresses, jackets, denim, T-shirts, sweaters, and swimwear) and accessories (including handbags, small leather goods, jewelry, watches, footwear, eyewear, and tech accessories), as well as tabletop and home décor items.
In its signature yellow retail spaces, Kate Spade Saturday has designed a unique store experience that celebrates the social side of shopping with friends, while creating a seamless, grab-and-go experience. Customers are encouraged to relax and hang out as much as they are to browse and shop. At the in-store customization station, customers can combine a wide variety of colors and patterns to create their own version of the brand’s signature Weekender Bag.
The first Kate Spade Saturday store in Singapore opens this fall at Shop 27/27A, Level B1 at ION Shopping Mall, 2 Orchard Turn in Orchard, and will be accompanied by the launch of an ecommerce site, Saturday.sg.
Images courtesy of Saturday.