October 16, 2013
Michael Kors Watch Hunger Stop
Michael Kors is dedicating the entire month of October to the fight against hunger. On World Food Day, October 16, Michael Kors teams will take to the streets outside six stores in five major cities to give away Watch Hunger Stop T-shirts. In each of the cities—New York, Berlin, Rio de Janeiro, Tokyo and Hong Kong—T-shirt recipients will be able to go into the participating store, enter a photo both (actually, a Phhhoto Station) and have their picture taken. The Phhhoto images will be streamed live all day and evening on billboards in New York City’s Times Square and on Kors’ dedicated microsite, WatchHungerStop.com. The image (an animated GIF) will also be sent to participants via text and can be shared over social media platforms such as Instagram, Facebook and Twitter using #WatchHungerStop.
The 100 Series watch is the brand’s first uniquely designed product to support a global philanthropic initiative. Available exclusively in Michael Kors stores worldwide and online at MichaelKors.com, it retails for $295. While overwhelming demand led to limited availability when the watch—offered in two styles—was first introduced, it is now back in stock around the world. One watch features a gold-tone stainless steel case and bracelet with a turquoise dial. The other shares the same design details but is cast in a silver-tone stainless steel case and bracelet with a navy blue dial. Both watches have a detailed map of the world etched on the colorful dial, along with the words “100 Series.”
The 100 Series watch was unveiled by Michael Kors, together with Academy Award-winning actress Halle Berry, this past April. Berry and Kors are also planning a visit to the field with WFP in the next year to experience firsthand the work done by the organization and to highlight the ongoing need to end hunger that exists in countries around the globe. Renowned for her talent, Berry has also been honored for her activism and philanthropy over the years. “I’m proud to join Michael Kors in this global effort to end hunger,” says Berry. “Statistics show that women play a crucial role in defeating hunger. WFP is especially focused on providing assistance to women because, as mothers, teachers, and entrepreneurs, they will improve the future for their families and communities. It’s an effort I’m eager to be a part of because I’m certain we can make a real and substantial difference in the lives of people in need.”
Today, October 16, 2013 is World Food Day. In the fight against global hunger and to support fundraising efforts, Michael Kors has partnered the United Nations World Food Programme on a global campaign, #watchhungerstop in support of its school meals programme.
Customers in Michael Kors retail stores around the world will be able to add a $5, $10 or $25 donation to WFP to their purchases for the month of October. Stores will also prominently feature the 100 Series watch, specially designed by Michael Kors to support WFP. For each watch sold, 100 children in a hunger-stricken area receive a nutritious meal.
To date, Michael Kors has helped WFP deliver more than one and a half million meals to hungry children through the sale of the 100 Series watch. To order the watch, visit http://www.michaelkors.com/watchhungerstop.
For more information, visit:
Watch Hunger Stop: http://www.watchhungerstop.com/
Destination Kors: http://www.destinationkors.com/
Images courtesy of Michael Kors.