March 14, 2014
PFW: Chanel Supermarket Fall 2014
Have you ever imagined the whole world as a Chanel megastore, with Rihanna, Cara and Joan Smalls running around in shopping carts? This is even better than Disneyland, at least to me. It is so grand and unexpected and totally unforgettable. And without Marc Jacobs at Louis Vuitton and his extravagant show sets, I think it will be so difficult and it will really take a while to top this.
The shelves of this extraordinarily detailed set were stacked with more than a hundred thousand items, brazenly advertised at 20 or 50 percent more. However you shouldn't worry, they said all packaged foods have been or will be donated to charities and the remaining empty boxes will be used for the fall campaign and store windows. But I thought guests can grab everything they can after the show, did they? All I know is that the meticulous work that went into this supermarket blew me away.
The clothes and accessories feel very modern and quirky, I mean, Chanel sweatpants and sneakers? What happened to Karl seeing sweatpants as a sign of defeat? I wonder how Coco Chanel would actually feel about this. But at least it was fun and edgy and fresh to the eyes.
Images from various sources.