poisepolish.: Estée Lauder: Pink Ribbon 2011 Singapore

September 28, 2011

Estée Lauder: Pink Ribbon 2011 Singapore

Did you know that every October, Estée Lauder Companies will illuminate landmark buildings or monuments around the world in glowing pink lights? Below is the Rockefeller Centre in New York lighted up in pink during the 2010 Illumination.


These monuments have become international symbols of hope, with the goal that when a woman sees a pink landmark, she will be inspired to get a mammogram or seek information about breast health. Since 2000, The Estée Lauder Companies’ Global Landmark Illumination Initiative has illuminated 534 unique landmarks, and in 2009 alone, more than 200 global landmarks were illuminated.



Evelyn Lauder stated, “In 2000, The Estée Lauder Companies’ Breast Cancer Awareness Campaign began illuminating landmarks in pink lights to alert women and raise awareness about the importance of breast health and early detection in a new and exciting way. It’s been wonderful to witness an effort that began with a handful of landmarks, led by the Empire State Building, evolve into an initiative that now spans the globe.”


“Awareness and early detection, along with raising more funds to find a cure, are the key components to conquering this disease. Together we can make an even bigger impact, save more lives and raise even more funds. Please tell everyone you know to do monthly breast self- exams, get mammograms annually if over the age of 40, and help raise funds to find a cure. I look forward to a future free of breast cancer.” - Elizabeth Hurley, currently in her seventeenth year of representing Estée Lauder as a Spokesperson.


In support of Breast Cancer Awareness Month, each year Clinique offers a special, limited-edition bottle of its best- selling Dramatically Different Moisturizing Lotion. This year, Clinique is featuring a miniature picture frame key chain adorned with a heart-shaped ribbon charm. I've been using Clinique products for years and this is a chance for you, Clinique fans, to donate to The Breast Cancer Research Foundation® in support of Breast Cancer Awareness.


I am honoured to be this years Estée Lauder Companies’ Singapore Breast Cancer Awareness Ambassador 2011. I pledge to know when I should get my first, or next, mammogram - and get it. Moreover, learn one new thing about breast cancer this year. Lastly, pass that knowledge along to an important woman in my life.

Join me and many others at the Illumination of Singapore Flyer into a radiant pink beacon of hope this Saturday, October 1st at 8 pm, to watch this national landmark become a symbol of hope to those who are battling against breast cancer. Prevent breast cancer, one woman at a time.

Images courtesy of Estée Lauder. Read more about it here on their website.


  1. This is really beautiful and such an inspiring idea,and doing something so simple can save so many lifes,this is something very close to my heart x
    Thanks so much for stopping by by blog and for your sweet comment! Im following your blog hope you enjoyed mine too and follow x
    Hope your having a wonderful week x

  2. awesome! nice comment u let on our blog(;

  3. OMG a pink tower! How cool!

    Great cause, too!

  4. So many women forget to do such a important things like mamography it's very dangerous. But anyway, pink buildings looks so cool

  5. beautiful pink everywhere!!! and for a great cause too.

  6. OMG the building look so cute ! Great event and for a good cause :)


  7. I love that pink dress / top she was using, it's so pretty!


  8. can get services at good rate
    When it comes to the incorporation of a company in the South East Asian nation, the first name that comes to one’s mind is Singapore. This cosmopolitan nation holds an excellent reputation for offering a set of advantages such as an outstanding tax system, flexible immigration policies, ease of doing business, transparent government policies, world-class infrastructure, high quality of life and so on and so forth. The process of Singapore company registration is relatively easy and devoid of cumbersome tasks, which in turn, attract a huge crowd of foreign business investors and entrepreneurs from all across the globe.

  9. An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers

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