poisepolish.: Balenciaga Spring 2012 Campaign

January 17, 2012

Balenciaga Spring 2012 Campaign

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Saw these on Balenciaga Facebook Page yesterday and it got me thinking. I don't know what's really happening in the whole hotel room-mess, and I wonder whether those models in the luxurious sportswear were intended to look tired and wasted after a late night to early morning run or what? Hint: look at their hair.

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Let's just refer them as the cool kids. Honestly, I think the clothes don't quite stand out in this campaign. I mean, I'm in love with the Spring collection, but to me, the campaign images are kinda disappointing. I expected something more extravagant, I don't mind quirky, just not like this.

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The third and fourth image is I think the most likable ones, since they don't display the super dirty room which would rather be unhygienic. I just went to far, no?

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When you keep scrolling, a part of me believes that somewhere in your mind, you think the clothes look awful, the girl looks awful and this is just plain awful.

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The folks at tfs argue whether Balenciaga really bothers doing campaigns, while they mostly rely on sales of the bags. Well, I don't know, but I'm quite sure the clothes would at least look amazing on editorials.

Models: Juliane Gruner, Laura Kampman, Rosie Tapner & Kirstin Liljegren
Photography by Steven Meisel.

Images courtesy of Balenciaga.

2 comments:

  1. *shakes head* THIS is totally the "wannabe-creative-coolness" I don`t get!

    IF this was a "scene of reality" I`d say they are "young creatives" on coke, awake since 3 days of working & partying.

    Ok, I guess this is "contemporary" & supposed to be hip...

    I`m the last woman on earth who wants to look pretty, feminine, clean and likes to brush her hair, right!?!

    *SIGH*, Jen

    ReplyDelete
  2. i really like the tone and the clothes in this campaign but the models just doesn't seeem right.
    xx
    http://chueva.blogspot.com/

    ReplyDelete

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