poisepolish.: Mulberry Fall 2012 Ad Campaign

July 12, 2012

Mulberry Fall 2012 Ad Campaign


Shot by Brit photographer Tim Walker, this season's ad campaign was set in a whimsical English forest. Said to be "an interpretation of dreams and fears" - hence the two furry creatures that feature prominently (and at times, even threateningly) in the background.

I found the idea and the execution so original and interesting I couldn't help to take my eyes off the giant fluffy owl. Kinda looks like an owl, doesn't she? The campaign would mark Lindsey Wixson's third time as the star of a series of Mulberry ads. And to me this is by far the best of all. We have to admit that last season's, 'holiday in the sun' themed set with those ice cream cones was a little too boring and predictable.


First thing's first, it's the oversized Del Rey bag in crocodile debut! Inspired by the American singing sensation Lana Del Rey, this exotic version (pictured below) is really beyond luxurious. And considering the previous bag Mulberry named after a famous Brit It-girl, Alexa - looks like the Del Rey could have an equal chance to go down in handbag history!





Other bags featured in the campaign includes the Maisie (second and fourth image), the new embellished version of the Alexa, the Zig Zag Bag (first image), and the multi-color tweed Lily shoulder with double chain strap (last image) which happens to be my favorite.

Mulberry in Singapore is located at B1-03 Takashimaya S.C. Orchard Road.
Tel +65 6304 1374. Head over to Club21 Global site for a complete list of store locations island wide.

Images courtesy of Mulberry.


  1. Wow.. great post :)

    The Passion of Fashionista

  2. Great campaign! Love it :) Elma


  3. Absolute yum. With a side of Where the Wild Things Are.

    te amo,

  4. love the collaboration with the where the wild things are. genius!!

    thanks for stopping by and share your thoughts and the sweet comments..




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