David Beckham Bodywear at H&M short film

Film director Guy Ritchie’s new film for David Beckham Bodywear at H&M, which sees David cast as an action hero for the first time. “David makes the perfect leading man,” says Guy Ritchie, “for me this felt more than a campaign – it was like directing a short film.”

In the humorous campaign, which debuts worldwide on 6 February 2013, David chases through the streets and gardens of Beverly Hills, dressed only in his boxer briefs. “Working with Guy has been like a fantastic experience,” says David, “I hope everyone has as much fun watching the film as I had making it.”

It coincides with new colours added to the Bodywear range just in time for Valentine’s Day, including red and blue trims, and underwear in utility tones.

Video courtesy of H&M.