Burberry Claridge's Christmas Tree 2015

The Claridge’s Christmas Tree has long symbolised the start of the festive season in the capital, drawing visitors and Londoners alike to admire its magnificent design. This marks the first time Claridge’s has had a British designed Christmas Tree. This year’s Claridge’s Christmas Tree is an innovative and modern contrast to the art deco design of the hotel, exploring the concept of light interaction to celebrate the season in the hotel’s iconic lobby.



Drawing inspiration from Burberry’s longstanding heritage of providing protection against the elements, and the brand’s history in pushing digital boundaries through its physical experiences, the motion responsive Christmas Tree features almost 100 umbrellas, each finished in bespoke gold and silver metallic fabric. The tree’s 77,000 individual lights will be triggered as guests walk by the tree, sending thousands of twinkling beams into the hotel’s lobby each time someone interacts with it.



Over 300 guests attended the event in the hotel lobby and staircase surrounding the tree, including Christopher Bailey, Lily James, Matt Smith, Alice Eve, Tracey Emin, Sam Rollinson, Charlotte Wiggins and Raya Aribached.

Images courtesy of Burberry.

Poise24 3rd anniversary show

I can't believe we are three years old now! Last week (although two months late from our actual birthday which was in July), we collaborated with MC Models Management and Rui Lounge & Bar for a night of fashion and glamour. The show was divided into two sequences, which showcased our newly launched premium batik collection, and part one of our upcoming holiday collection.













The collection is available in store starting next week. We are taking pre-orders and custom orders so you can have a look at these photos and start planning your wishlist for the holiday season!































Many thanks to our sponsors, Eddy Rizaldy makeup, Cîroc Vodka and MC Models Management. Table decor and goodie bags prepared by Precious Moment Decorations Surabaya. Photography by Ardy Kwandy (@ardykwandy on Instagram), Yonatan Setiawan and Stevanus Widjaja.

Visit their photography website eXalt Photography and Portfolio Photography.

Photoshoot for L'oreal Paris V-Look

L'Oréal Professionnel globally launched their newest hair styling, cutting, and coloring techniques that were inspired by Korean celebrities who tend to have a slim face shape or known as the V-Shape. I was one of the 6 Instagram influencers for L'Oréal Professionnel Indonesia. My hair is transformed into reddish brown color with a V-Look coloring and cutting technique by Stephanie Martina at Glam Hair Culture Salon Surabaya.



























Photographed by Carol Kuntjoro of Pyara Photo @pyaraphoto on Instagram.

Coach Tunjungan Plaza opening

Coach is excited to unveil the company’s next generation retail concept at the Tunjungan Plaza store in Surabaya, Indonesia. I was one of the hosts for the store opening event together with Surabaya based, Christina Brennan and Ivo Ananda. The girls at Coach Jakarta managed to get me the new "Swagger" tote in black. As you can see from the photo, I'm carrying it in small size and Christina is carrying the medium. The bag is very downtown-chic. They introduced it in so many colors and variations and sizes so it's easy to get what you want according to your needs. Plus, you can pair it with almost everything. I chose a more dressy look for the occasion, wearing a fuchsia taffeta dress from my label, Poise24.

The new store design was developed by Coach Executive Creative Director Stuart Vevers, in partnership with world renowned creative firm Studio Sofield. Drawing from a wide range of influences, the concept places a premium on contrasting textures and luxe materials.



The 152 square meter retail space is warm and inviting, reflecting the sophisticated yet playful refinement of New York – the city the brand has always called home. Throughout the space is a mix of custom-designed cabinetry fabricated from natural and ebonized ash, blackened steel, antique bronze and mahogany trim. The store interiors consist of iron spot brick pavers, reclaimed heart-pine wood flooring with custom hand-tufted wool carpeting and statement mid-century furniture punctuating the elegant lines and muted colors.

Photo courtesy of Coach.

Poise24 latest lookbook shot at My-home studio

These were actually published on the website early March 2015, but I haven't had the time to post the complete lookbook here on the blog.









This series was shot at the new My-home studio (check out their Facebook page for updates and ongoing promotions). The collection features colourful pieces, lots of dresses with an ultra-feminine silhouette.











Shop the collection online (click here) or email info@poise24.com for inquiries.

Thanks to:
Photographer: Deasy Sudiro of VDS Photography
Hair and makeup: Lilie Budimulia (contact line : lilie_budimulia for bookings)
Location: My-home studio, Surabaya