Coach is excited to unveil the company’s next generation retail concept at the Tunjungan Plaza store in Surabaya, Indonesia. I was one of the hosts for the store opening event together with Surabaya based, Christina Brennan and Ivo Ananda. The girls at Coach Jakarta managed to get me the new "Swagger" tote in black. As you can see from the photo, I'm carrying it in small size and Christina is carrying the medium. The bag is very downtown-chic. They introduced it in so many colors and variations and sizes so it's easy to get what you want according to your needs. Plus, you can pair it with almost everything. I chose a more dressy look for the occasion, wearing a fuchsia taffeta dress from my label, Poise24.
The new store design was developed by Coach Executive Creative Director Stuart Vevers, in partnership with world renowned creative firm Studio Sofield. Drawing from a wide range of influences, the concept places a premium on contrasting textures and luxe materials.
The 152 square meter retail space is warm and inviting, reflecting the sophisticated yet playful refinement of New York – the city the brand has always called home. Throughout the space is a mix of custom-designed cabinetry fabricated from natural and ebonized ash, blackened steel, antique bronze and mahogany trim. The store interiors consist of iron spot brick pavers, reclaimed heart-pine wood flooring with custom hand-tufted wool carpeting and statement mid-century furniture punctuating the elegant lines and muted colors.
Photo courtesy of Coach.
